Brief Highlight Colombia’s growing problem, sex tourism involving children.

Client Miami AD School.

Illuminate the Issue - Colombia

Illuminate the Issue - Colombia

Idea Using the well-known "red light district" concept, we created a toy version of the district in Medellin, Colombia. To shed a light on the fact that 35% of Colombia's children are forced into prostitution.

Team Micaela Sofia Feijoo - AD | Caroline Peters - AD | Javier Forero - AD

Executions

Governmental activation

Campaign board

OOH

Social Media

Pamphlet

First conceptual draft

Airport activation

Airport OOH

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